National oral health ad campaign to encourage brushing “2min2x”

An unhealthy mouth can be linked to obesity, diabetes and heart disease.  It also can impact a child’s ability to learn develop self-esteem and speak properly.  Compounding these problems, more than 16 million children suffer from untreated tooth decay. 

These are just a few of the reason a three-year national advertising campaign on the importance of good oral health is kicking off during the week of August 6^th.  The campaign is a collaborative effort among the nationally recognized Ad Council, New York-based Grey Advertising and the Partnership for Healthy Mouth, Healthy Lives dental coalition.  CDA is a participating member of the coalition, which is made up of 40 dental groups led by the Dental Trade Alliance Foundation.